Create a cryptographically secured identity powered by the blockchain. Top 8 US iOS Utilities App.
The Bloom apps on both iOS and Android are designed with the goal in mind of taking a complex concept such as decentralized credit, and streamlining it to make it as simple and intuitive as possible. Typically, blockchain and crypto products are heavily convoluted and have confusing user experiences that rely on the user to do a lot of research in order to understand. With Bloom, I am responsible for designing the entirety of these applications so that signing up and getting inclusive credit can happen in a matter of seconds with limited user knowledge on this subject matter. With this in mind, the focus was to be the least technical we could possibly be while at the same time embracing the brand of being friendly, informative, and inviting to users.